Pico Princess is a locally owned, family-operated food vendor based in Jacksonville, Florida. Founded by Veronica Joy Didelot—also known as the “Pico Princess”—the business specializes in authentic, handmade Tex-Mex favorites like fresh pico, guacamole, and seasoned pinto beans. Her recipes are inspired by her upbringing in San Antonio, Texas, and are rooted in tradition and bold flavor.
Serving the Mayport and Atlantic Beach communities and beyond, Pico Princess is known for fresh ingredients and vibrant taste. Every product is made using simple, high-quality ingredients like vegetables, herbs, seasonings, and freshly squeezed citrus juices. All items are vegan, gluten-free, and free from nuts, dairy, eggs, oils, and vinegar.
What began in 2018 as sharing homemade pico with friends quickly grew into a small business after strong local demand. Since officially launching in 2023 at the Atlantic Beach Farmers Market, Pico Princess has become a favorite among Jacksonville market-goers looking for fresh, flavorful, and authentic Tex-Mex options.
You can find Pico Princess at local farmers markets and events throughout the Jacksonville area. Follow along on social media and vendor page to stay up to date on weekly locations and offerings.
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